Introducing Pie Pass: the VIP Experience for Carryout Customers
Domino’s customers rejoice – the days of waiting for your carryout order are gone! Domino’s is rolling out the red carpet for carryout customers by launching Pie Pass – a new technology that lets them skip the line and grab their order.
“We know that carryout customers value speed and simplicity, and that is exactly what they’ll receive with Pie Pass,” said Dennis Maloney, Domino’s senior vice president and chief innovation officer. “Now when customers arrive at the store, they’ll be greeted by name on our digital signage and handed their order. It’s the ultimate VIP carryout experience where customers don’t have to be a regular to be treated like one.”
Domino’s carryout customers who order and pay online or via the app will be eligible to use Pie Pass. When they arrive in the parking lot and are about to enter the store, they can check in on the Domino’s Tracker® or order confirmation page, which will give the store team members a head start on making sure the order is ready to go. The in-store digital menu board will welcome the customer by name, and store team members will be ready for a speedy handoff, making for a perfect pizza pickup!
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