Domino’s Prepares to Tackle Football’s Biggest Sunday of the Year

Published: February 02, 2026

Domino's team members in Trenton, Michigan, pause for a photo before the evening rush on Jan. 29, 2026. Pictured from left to right: Joshua Pasqual, store manager; Avery Thayer, customer service representative; Giselle Whitmire, general manager; Kendall Ashbaucher, customer service representative; and Logan Utley, store manager and Domino's second fastest pizza maker in Michigan.

Football players from Seattle and New England aren’t the only ones preparing for the big game this year; thousands of Domino’s team members across the U.S. are getting ready, as Sunday’s championship football game is typically one of the brand’s busiest days of the year. Domino’s typically sells around 2.4 million pizzas on game day, about 40% more than on a normal Sunday!

Domino’s general managers across the country coach their teams to tackle high-volume days with smart hustle and integrity. Giselle Whitmire, the general manager of Domino’s in Trenton, Michigan, gears up her team for the game time rush by reminding them that preparation is their biggest competitive edge. The store, located at 3327 West Road, historically receives about 160 orders during the big game. With strategy, fully stocked ingredients and additional store employees, Trenton Domino's, like many other stores, is ahead of the game and poised to tackle the surge of orders on Sunday.

“The way we prepare for the big game is by making sure we have all of our bread sides prepped up by 11 a.m. and 3 p.m., and we also make sure that all of our staff is in the store before the rush starts,” said Whitmire. “One thing that has also been really helpful is our ready-to-eat system, where we have all of our wings, which is the big thing on game day, pre-portioned and ready to go, so we are ready when the rush hits.”

Although it is one of Domino’s busiest Sundays of the year, Whitmire’s team, which recently received a five-star operations rating, still prioritizes meeting Domino’s pizza food quality standards.

“I make it very clear to my team that standards during rush are very important still,” said Whitmire. “Even when we are in a peak rush, they make sure every pizza is at standard. I always ask them to take their time and make the pizzas look good.”

Trenton Domino’s also has rich game day traditions from turning on the big game to donning face paint and team jerseys. During the rush, the team pumps up the jams and everyone locks in. To keep the team fueled up, Whitmire also provides food and incentives!

“I love to award points, and I am a big fan of getting my staff food for especially busy days,” she shared. “But the biggest thing that I use to motivate our employees is our Domino’s hall of fame wall. We have a big Domino’s pizza chain and whoever is the MVP of the day gets to wear it and have their photo put up on our wall of fame!”

Domino’s Game Day Stats:

Trenton Domino’s has a recipe for success on the biggest football Sunday of the year. Likewise, Domino’s stores across the country follow a similar recipe. Here are some fun national pizza and game day stats:

The biggest football Sunday of the year is one of Domino’s top five busiest days of the year in the U.S.
Domino’s typically sells around 2.4 million pizzas on game day – about 40% more than on a normal Sunday.
The most popular game day pizza topping is pepperoni.
During the big game in 2025, Domino’s sold enough pizzas to stretch across about 7,000 football fields.
While Domino's stores throughout Seattle and Boston will see high sales at the beginning of the game, the city of the winning team will likely see higher sales at the end of the night.