Domino’s® and the National Fire Protection Association® Celebrate 15-Year Partnership During Fire Prevention Week
This year, the National Fire Protection Association (NFPA®) celebrated its 100th anniversary of Fire Prevention Week. To commemorate the anniversary, more than 120 corporate and franchise Domino’s stores teamed up with their local fire departments and the NFPA to deliver fire safety messages to homes across the country, making it Domino’s largest fire safety campaign to date.
During Fire Prevention Week (Oct. 9-15, 2022), participating Domino’s stores highlighted this year’s campaign theme, “Fire won’t wait. Plan your escape™” with flyers on top of pizza boxes. The flyers included important fire safety tips that educated customers about simple but important actions they could take to keep themselves and those around them safe from home fires.
In addition, customers who ordered from participating Domino’s stores were randomly selected and surprised at their door when their order arrived accompanied by a fire engine. If they had working smoke alarms, their order was free. If their smoke alarms were not working, firefighters replaced the batteries or installed fully functioning alarms for free.
“This was our 15th year partnering with the NFPA and we were thrilled to offer the fire safety program in more stores than ever,” said Jenny Fouracre, Domino’s senior director of communications. “We always look for ways to grow the program and reach more people. We found there is no better way to do it than while delivering pizzas to our customers.”
Domino’s, the NFPA and the Flint Fire Department also held an annual fire safety kickoff event in Flint, Michigan, for first graders at Freeman Elementary School. More than 40 students had the chance to go through a fire safety smokehouse, take photos with Sparky the Fire Dog®, check out real firefighter gear and enjoy a Domino’s pizza party.
“We’re always looking for educational and exciting ways to engage our youth about the importance of fire safety,” said Raymond Barton, chief of Flint Fire Department. “The skills these children learned are tools they can use – and can bring home to their families – that can keep them safe and save lives. We were beyond thrilled to join forces yet again on this great cause and hope our efforts continue to help reduce fires in the future.”
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